Primavera Sound, Sónar: the 2025 Corporate Takeover
What happens when venture capital buys counterculture? In this searing critique, Alex Lawton dissects how Primavera Sound and Sónar—once underground icons—have been transformed by Superstruct and KKR into branded spectacles for the algorithm age. But amid the commodification, a new underground is stirring—one that can’t be bought, sold, or staged.
The Invasion of Massive Microphones: A Corporate Comedy
Using Sound gear for the right purpose. Why the “Massive Mic” syndrome in the business and corporate comms space will be regretted by many in the future
THE ESSENCE OF SOUND DESIGN AT LA PIPA STUDIOS
As we navigate a post-digital world marked by increasing demand for genuine human connections and experiences that spark emotion , sound design stands out as a critical tool for marketers aiming to create impactful, meaningful interactions with their audience.