The Rise of AI Washing in Media Agencies and Its Dangerous Fallout

“AI washing” describes the deceptive practice of overstating or fabricating AI capabilities in products or services – much like “greenwashing” refers to false environmental claims. In essence, it’s calling something “AI-powered” when it really isn’t, or when only a trivial automation. This often means taking old or basic software tools and rebranding them as “AI” to make them sound cutting-edge.